In commodity markets, you have to differentiate yourself based on other factors. Service, support, integrations, etc. I'd look for non-obvious differentiators

In commodity markets, you have to differentiate yourself based on other factors. Service, support, integrations, etc. I'd look for non-obvious differentiators. Most of your competitors are cloud based. Would some customers want an on-prem solution for specific reasons (regulatory, data privacy, data sovereignty)? What about people who aren't sitting in front of computers all day? How are they managing projects? What about users with crappy net connections?