It's weirdly trading off the "SO scandal" for the risk of far fewer people falling for that actress. If everyone knows it's an AI. Or brands might try and hide

It's weirdly trading off the "SO scandal" for the risk of far fewer people falling for that actress. If everyone knows it's an AI. Or brands might try and hide that it's an AI and then it will be the "AI scandal" when it's leaked. Or it may be that they are discounting the "falling for" angle and can measure enough commercial performance for based on "identifying with" - which I have no problem thinking works even if you know it's an AI. I mean we readily identify with fiction characters and movie heroes, even without name-actors behind them.