> suggests that perhaps the shine is wearing off, maybe they've saturated the market of people interested in the brand I think it is that they've saturated the

> suggests that perhaps the shine is wearing off, maybe they've saturated the market of people interested in the brand I think it is that they've saturated the market. Y is literally on the brink of being the highest selling vehicle in the world and has a good chance of ending the year as the highest selling car in the US. They are squeezing ~1.7M units out of two models. It isn't hard to see why they've had to be aggressive on pricing to hit such crazy volume targets. For comparison, BMW does ~2.5M (including Mini) with well over 12 models. CT is going to be an interesting case. On the one hand, I think it is a fad product. I can't see a design like that holding a sustainable and large place in the market. OTOH, it is one of the few products that can avoid the "invisible car" effect. I routinely run into people who "never see electric cars". The CT is impossible to miss. Within 12 months of it being on the market, people will think it dominates the market for electric trucks, even if that isn't true.