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> The truck will be a new market, particularly in the US where trucks are so prevalent. I have my doubts about how successful electric trucks are going to be i

> The truck will be a new market, particularly in the US where trucks are so prevalent. I have my doubts about how successful electric trucks are going to be in the short term. The US is in the grips of an intense culture war and eco-anything is part of it. Hell, there are truck owners here that deliberately make their trucks less environmentally friendly just to "own the libs". Truck enthusiasts despise electric vehicles and environmentalists recognize that no amount of marketing will make an 8,000 pound truck "green".

hotpotamus 3y ago
You don't need to be an enthusiast to buy a truck; it's a nice-to-have even if you just do the occasional home improvement project (yeah you could rent one as needed, but it's easier just to use your own a lot of the time). I really like Ford's Maverick, and if someone made an electric like that for a reasonable price, I'd pick one up. The cybertruck aesthetic is way too "look at me" for me to actually want one, but I'll enjoy seeing them driving around. I have a colleague who seems somewhat serious about getting one, and I'll be happy to ride in it at least.
- rootusrootus 3y ago
  I agree on the idea of an electric Maverick. One of the problems I have with the CT is size. Not only is it an opionated design with lots of usability compromises, but it's enormous. It's more or less the size of my F250, which I never drive unless I'm pulling my trailer. Because it's huge!
- deleted 3y ago
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- danpalmer 3y ago
  > You don't need to be an enthusiast to buy a truck; it's a nice-to-have even if you just do the occasional home improvement project (yeah you could rent one as needed, but it's easier just to use your own a lot of the time). The rest of the world would disagree on this. Many countries have the same necessities as the US, and yet trucks are an almost uniquely American concept (same may be true of Canada, I'm not familiar enough). To put it another way, I think the American baseline for "enthusiast" is far higher than elsewhere. I think it's a combination of: living far apart, multi-car households, high availability of car financing and the deep cultural desire for self-sufficiency. Most countries differ on one or more of these, and there may be other factors here.

hotpotamus 3y ago

You don't need to be an enthusiast to buy a truck; it's a nice-to-have even if you just do the occasional home improvement project (yeah you could rent one as needed, but it's easier just to use your own a lot of the time). I really like Ford's Maverick, and if someone made an electric like that for a reasonable price, I'd pick one up. The cybertruck aesthetic is way too "look at me" for me to actually want one, but I'll enjoy seeing them driving around. I have a colleague who seems somewhat serious about getting one, and I'll be happy to ride in it at least.

rootusrootus 3y ago
I agree on the idea of an electric Maverick. One of the problems I have with the CT is size. Not only is it an opionated design with lots of usability compromises, but it's enormous. It's more or less the size of my F250, which I never drive unless I'm pulling my trailer. Because it's huge!
deleted 3y ago
[deleted]
danpalmer 3y ago
> You don't need to be an enthusiast to buy a truck; it's a nice-to-have even if you just do the occasional home improvement project (yeah you could rent one as needed, but it's easier just to use your own a lot of the time). The rest of the world would disagree on this. Many countries have the same necessities as the US, and yet trucks are an almost uniquely American concept (same may be true of Canada, I'm not familiar enough). To put it another way, I think the American baseline for "enthusiast" is far higher than elsewhere. I think it's a combination of: living far apart, multi-car households, high availability of car financing and the deep cultural desire for self-sufficiency. Most countries differ on one or more of these, and there may be other factors here.