> do you really think that Clooney’s presence on this brand’s advertisements had no effect on at least some consumers? He certainly did, and that's the precise

> do you really think that Clooney’s presence on this brand’s advertisements had no effect on at least some consumers? He certainly did, and that's the precise reason why they hired him instead of say some coffee expert that would cost them 1/100. They don't even need celebrities; just look at how many hot girls you see at motor shows posing by the various cars: they're 100% unknown but the induced association "You buy this car -> You'll get laid with her" will help sales for sure.