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As one example, Nespresso hired George Clooney as the face of its advertisements after years of him being featured in women’s media as one of the sexiest men ar
by OfSanguineFire 3y ago
As one example, Nespresso hired George Clooney as the face of its advertisements after years of him being featured in women’s media as one of the sexiest men around. As sex drives so much of human behavior, do you really think that Clooney’s presence on this brand’s advertisements had no effect on at least some consumers?
- squarefoot 3y ago> do you really think that Clooney’s presence on this brand’s advertisements had no effect on at least some consumers? He certainly did, and that's the precise reason why they hired him instead of say some coffee expert that would cost them 1/100. They don't even need celebrities; just look at how many hot girls you see at motor shows posing by the various cars: they're 100% unknown but the induced association "You buy this car -> You'll get laid with her" will help sales for sure.