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Does a celebrity provide any real clout to a product? Just because you see Joe Celebrity using a product in a commercial, all that really means is that they pa

Does a celebrity provide any real clout to a product? Just because you see Joe Celebrity using a product in a commercial, all that really means is that they paid her enough money to say that she uses the product. There have certainly been celebrities outed for not using their endorsed product - for example, when Samsung paid a number of celebrities to endorse their phone, then the celebrities were caught tweeting or going out with an iPhone.

jazzyjackson 3y ago
I don't think its anything as serious as believing someone's endorsement If my default is to not pay attention to an ad, but then someone I like looking at appears in the ad, now I'm paying attention Or music videos where a certain cellphone appears - do I think that singer really uses the samsung fold? no, but because I was watching her video I got an eyefull of the new folding phone. simple eyeball gathering tactics, "impressions" tbh tho I did test drive the car I own because it was mentioned in one of my jams
- spaceman_2020 3y ago
  This is pretty much the real reason advertisers use celebs. Celebs are recognizable faces and people stop and pay attention to them - and the ad.
nwsm 3y ago
I don't have any industry knowledge, but brands would not be shelling out for these celebrities if they didn't have an impact. Of course it doesn't make sense on paper, but that doesn't matter when your favorite actor/musician is shilling a product you're in the market for.
OfSanguineFire 3y ago
As one example, Nespresso hired George Clooney as the face of its advertisements after years of him being featured in women’s media as one of the sexiest men around. As sex drives so much of human behavior, do you really think that Clooney’s presence on this brand’s advertisements had no effect on at least some consumers?
- squarefoot 3y ago
  > do you really think that Clooney’s presence on this brand’s advertisements had no effect on at least some consumers? He certainly did, and that's the precise reason why they hired him instead of say some coffee expert that would cost them 1/100. They don't even need celebrities; just look at how many hot girls you see at motor shows posing by the various cars: they're 100% unknown but the induced association "You buy this car -> You'll get laid with her" will help sales for sure.

jazzyjackson 3y ago

I don't think its anything as serious as believing someone's endorsement If my default is to not pay attention to an ad, but then someone I like looking at appears in the ad, now I'm paying attention Or music videos where a certain cellphone appears - do I think that singer really uses the samsung fold? no, but because I was watching her video I got an eyefull of the new folding phone. simple eyeball gathering tactics, "impressions" tbh tho I did test drive the car I own because it was mentioned in one of my jams

spaceman_2020 3y ago
This is pretty much the real reason advertisers use celebs. Celebs are recognizable faces and people stop and pay attention to them - and the ad.

nwsm 3y ago

I don't have any industry knowledge, but brands would not be shelling out for these celebrities if they didn't have an impact. Of course it doesn't make sense on paper, but that doesn't matter when your favorite actor/musician is shilling a product you're in the market for.

OfSanguineFire 3y ago

As one example, Nespresso hired George Clooney as the face of its advertisements after years of him being featured in women’s media as one of the sexiest men around. As sex drives so much of human behavior, do you really think that Clooney’s presence on this brand’s advertisements had no effect on at least some consumers?

squarefoot 3y ago
> do you really think that Clooney’s presence on this brand’s advertisements had no effect on at least some consumers? He certainly did, and that's the precise reason why they hired him instead of say some coffee expert that would cost them 1/100. They don't even need celebrities; just look at how many hot girls you see at motor shows posing by the various cars: they're 100% unknown but the induced association "You buy this car -> You'll get laid with her" will help sales for sure.