To simplify this, it's a competitive marketplace, and there's always someone ready to buy. They will look at the available options, and pick the better one (for

To simplify this, it's a competitive marketplace, and there's always someone ready to buy. They will look at the available options, and pick the better one (for their needs). If smartphone, CPU and car companies sit on their butts, their competitors won't, and they'll eat their lunch.