I find this story hilarious because in its reach to setup Yahoo as a parable for Google, they actually describe exactly how Yahoo faltered -- Yahoo had their lu

I find this story hilarious because in its reach to setup Yahoo as a parable for Google, they actually describe exactly how Yahoo faltered -- Yahoo had their lunch eaten by Google as users found that hierarchically organized lists of links was usurped by text search: Why would I want to labour through hierarchies when I could just type my city and pita, for instance. Yahoo later bought the collapsed remains of a failed AltaVista but it was too late. The web had pivoted away from what Yahoo was offering, and the company has been in decay mode since. So if the lesson was that Google can't sit on their laurels, expecting the world to stay static, then I commend this article for its insight. But I suspect that wasn't the author's intention.