Doing this is just an alternate form of advertising advertising. Post go viral, they get eyes on their products. Additionally, it's good that the engineers the

Doing this is just an alternate form of advertising advertising. Post go viral, they get eyes on their products. Additionally, it's good that the engineers there use their tools for real-life projects that aren't all just building an IDE. For instance python is in this weird state now that for web dev pycharm is great, but for remote capabilities they've been lacking a good work flow. So them exploring and feeling the pains themselves is good.