Newspapers no longer have monopoly on information, and since educated consumers are increasingly searching out alternative information sources on the web, newsp

Newspapers no longer have monopoly on information, and since educated consumers are increasingly searching out alternative information sources on the web, newspapers have to concentrate on the casual reader. And the casual reader is interested in celebrity - it has always been that way, and it will always be that way. It's not making us dumb, humans have always wanted to know about their queens and aristocracy. Challenging material, or material that only appeals to some upper crust 10% is going to move to a medium where only the 10% who are interested in it get to see it. A mass paper needs to appeal to the masses, this not only makes commercial sense, but it's logically right. If some guy has no interest in some massive review of a huge book written in big words he does not know, then why should this review be in his paper? Being average is a good thing, and specialists should not complain that the average people are no longer interested in what they have to say. Instead, they should focus on the people who are actually interested in them.