4 ms·
I would say having read the first page - my hot take is: This is the long form version of Think Different[1] but instead of a mass market "misfit" consumer, th
by somethoughts 3y ago
I would say having read the first page - my hot take is:
This is the long form version of Think Different[1] but instead of a mass market "misfit" consumer, the primary target here is a "misfit" consumer that is a ultra high network accredited investor (a.k.a. someone who hasn't talked to a poor person in a while either). Basically a pitch to become a potential A16Z LP and join the "in" club.
[1] Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
— Steve Jobs, 1997
- barrkel 3y agoNote that that is ad copy written by ad execs at TBWA/Chiat/Day, not a quote by Jobs. https://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/?sh=808494e62abc https://www.forbes.com/sites/onmarketing/2011/12/14/the-real...