Maybe a better example would be Infiniband which is a simple and efficient protocol... but it's basically owned by Nvidia. For whatever reason Broadcom won't ma

Maybe a better example would be Infiniband which is a simple and efficient protocol... but it's basically owned by Nvidia. For whatever reason Broadcom won't make Infiniband ASICs and Google doesn't want to be locked in to Nvidia so they have to use Ethernet.