I think he's seeing patterns where there is just variation. Some things grow faster than others. I couldn't really get the main insight of the article, is there

I think he's seeing patterns where there is just variation. Some things grow faster than others. I couldn't really get the main insight of the article, is there one? Is he saying we should try to grow our businesses exponentially? Who wouldn't want that, in business? But then how can we do it? What's his advise?