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Maybe geopolitical? I'm not sure if Japan has the resources to produce batteries, and maybe they're hesitant to rely on China.
by foota 3y ago
Maybe geopolitical? I'm not sure if Japan has the resources to produce batteries, and maybe they're hesitant to rely on China.
- lazide 3y agoMy guess is Ego. They decided batteries were a dead end a long time ago, and now can’t take the ‘face’ hit so keep doubling down.
- mbushey 3y agoThis is also my conclusion, in the same way that if you get into a fender-bender there, you junk the car because it's dishonorable to drive the car after you got into a [minor] accident.
- jamiek88 3y agoReally? Wow! So different. Although with repair cost and complexity increasing, many more cars are totaled / written off than used to be here in the US. Particularly EV’s. I heard houses were a depreciating asset in Japan too. Funny how cultures are different.
- doubled112 3y agoI remember seeing ads for $250 Maaco specials as a kid. They'd paint the whole car for that, although I can't imagine it'd be a good job. A budget paint job on a single panel is up to $750 now.
- mbushey 3y agoThe reason houses in Japan are such a depreciating asset is due to the population collapse. It's estimated there is a surplus of about 10 million houses.
- lazide 3y agoThat and culturally no one wants a 'used' house. They don't appreciate because a buyer is expected to tear down the old one, and so it's just in the way. [https://www.theguardian.com/cities/2017/nov/16/japan-reusable-housing-revolution https://www.theguardian.com/cities/2017/nov/16/japan-reusabl...]
- serf 3y agoI think it's a stretch to believe that ego is controlling a 300b company. It's an easy 'spectator' guesss, but more realistically whatever their strategy is is likely just being misinterpreted. I mean, with that kind of cash and establishment you can do some real wacky things publicly that turn profit. A company the size of Toyota could influence public trends enough to make money on the side via profits from share-held groups. Maybe they have a larger hand in refinery/opec/whatever markets than one would first imagine -- if that was the case then there is plenty of valid 'business reasoning' that would end in the publishing/advertisement of weird products.
- lazide 3y agoAsian firms like Toyota are huge on face - and doing a switch back to batteries would make it very obvious that they (really one specific senior controlling exec, most likely!) lost (tens? hundreds?) of billions of dollars on a bad bet. And even more in lost time and market position. Never underestimate ego in a situation like this. Hell, just look at what Elon is doing. Why admit you screwed up (likely costing you your very lucrative position and bringing shame and dishonor to your family) when you can double down and try to reality distort your way out of failure? Sometimes it works! When it doesn’t, it can bankrupt huge multinationals (or historically even nations occasionally!), but at that point it’s almost always the type of problem that someone else needs to help you solve anyway. Often ones you can even scapegoat foreign powers or domestic enemies with. Win/win.
- pmorici 3y agoPanasonic a Japanese company is already one of the major producers of batteries in the world and they produce a good number of those in Japan. They supply Tesla Model S and X batteries from their Japanese factories for example.
- dragonsh 3y agoMost Japanese manufacturers are small and many parts of battery and battery cell supply depends on China. Japan lost the battery battle so want to use something else. Tesla’s largest battery supplier is Chinese CATL[0]. So in EV Japan is a minor player, if not for US sanctions Chinese EV makers would have overtaken Tesla as well, but which they will give them some time. [0] https://www.bloomberg.com/news/articles/2023-10-11/china-s-catl-byd-dominate-ev-battery-market-as-demand-grows https://www.bloomberg.com/news/articles/2023-10-11/china-s-c...