I would add also that after the 2008 crisis, the precariat grew, and some bloggers found themselves in it. Once your living standard is precarious, it is a lot

I would add also that after the 2008 crisis, the precariat grew, and some bloggers found themselves in it. Once your living standard is precarious, it is a lot harder to resist the temptation to include affiliate links and get at least some material reward out of your blogging, even if you don't turn it into a full-fledged business. The shift in the culture was due to a little quiet desperation, too, not just greed.