This is a good place to start for people uninitiated to the concerns of design. I only wish I had been so concise as an undergrad. The title however, is a bit

This is a good place to start for people uninitiated to the concerns of design. I only wish I had been so concise as an undergrad. The title however, is a bit unfortunate. It's a touch condescending, something that designers should really try to avoid when trying to impart the importance of their craft on an audience. At all costs avoid any trace of snobbery. (We all know the pronunciation of 'design', for instance.) More significantly, the article is not so much about how design works as it is about what design does. That's fine as a starting point, but it's precisely the method of design that multidisciplinary teams need to understand to create truly great products. Dieter Rams's principles are a good touchstone for critiquing one's work, but how those qualities are arrived at, i.e. the process, is the bigger issue and the real "how design works". An article about how the design process can be understood by others and engaged with would be a benefit to the startup community: It's a huge challenge to create the methods and camaraderie that enable developers, designers, and other stakeholders to collaborate and iterate effectively. NB: The site is very difficult to peruse on an iPhone.