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I was waiting for someone to say this. The Dieter Rams philosophy has picked up steam, but people would be mistaken to conclude that good design will always be
by semisight 15y ago
I was waiting for someone to say this. The Dieter Rams philosophy has picked up steam, but people would be mistaken to conclude that good design will always be a sort of zen minimalism. The best design is whatever most clearly communicates the message.
When I took a graphic design class a while back, my teacher used the example of a pizza flyer. By any standards, they're not minimalist. They're full of garish colors and crowded with pictures--and yet, they work. Personally, I can say that I'm much more likely to buy from a place with that type of ad than one with a "minimal" ad.