Brave thing to do, knowing that 'the medium is the message' when you write about design. Ram's 10 principles look interesting. However to read each summary, I

Brave thing to do, knowing that 'the medium is the message' when you write about design. Ram's 10 principles look interesting. However to read each summary, I had to click the button and wait for the popup. Perhaps the same space could have been used to display the actual text?