> Those tools and techniques should cease to be arcane nice-to-haves for nerds: we must get more non-technical people onboard. I'm having a feeling that the OP

> Those tools and techniques should cease to be arcane nice-to-haves for nerds: we must get more non-technical people onboard. I'm having a feeling that the OP either had a lot of luck at persuading and educating non-techie people or hasn't yet had many such encounters with the general population.