In a world where app developers can offer APKs for download and handle payment themselves via low-fee payment processors, people who nonetheless choose to sell

In a world where app developers can offer APKs for download and handle payment themselves via low-fee payment processors, people who nonetheless choose to sell on a centralized app store are adversarially selected to accept higher fees for wider distribution. So competition from cheaper alternatives can paradoxically lead to platforms capturing a higher share of the revenue that flows through them, while simultaneously the share of revenue that doesn't flow through them increases.