> The company raised $5 million in funding this month from investors including Lightspeed Venture Partners. That doesn't seem like very much money to take on Y

> The company raised $5 million in funding this month from investors including Lightspeed Venture Partners. That doesn't seem like very much money to take on Yelp and Google Reviews. > The app launched in March with a select group of users and is currently invite-only. I guess your burn rate is lower if you're in private beta for 6+ months, but presumably the early adopters they're courting (Jessica Alba, David Change, Minka Kelly) probably wouldn't want to use a platform that is too rough.