IMO the effect of Twitter is not the major media traffic but the indie organizations advertising their stuff through word of mouth. Think freelance editors or s

IMO the effect of Twitter is not the major media traffic but the indie organizations advertising their stuff through word of mouth. Think freelance editors or smaller one-off courses on media analysis, centers for various nonprofit educations, or little events geographically local. A lot of drop-off I've noticed have been in these places, to the point where the indie/freelance folk I know have been begging folk to try and up engagement metrics now more than ever just to get seen.