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I think the takeaway isn't that Twitter doesn't cause traffic to webpages, just businesses and journalists having their own accounts not affected said traffic.
by j_maffe 3y ago
I think the takeaway isn't that Twitter doesn't cause traffic to webpages, just businesses and journalists having their own accounts not affected said traffic.
- gnicholas 3y agoIf you look at the underlying data, described in the linked NiemanReports article, it shows that Twitter-sourced traffic dropped by over 50%. It's just that NPR's Twitter-sourced traffic only comprised 2% of their total traffic before the change, so getting rid of their account only dropped it by 1% overall (though that was 50% of their total Twitter-sourced traffic). So it might not have made much of an impact for NPR (though no publisher wants to lose 1% of traffic), but for a publisher with more traffic coming from Twitter shouldn't nuke their account, thinking that it won't matter for them either.