Well, I think that's the point of that article. It says that we need to communicate in terms people can relate to better (than just some average temperature ove

Well, I think that's the point of that article. It says that we need to communicate in terms people can relate to better (than just some average temperature over the whole planet). So no, we weren't talking like that 10 years ago, but we had identified that we needed better messaging. But we did nothing about that.