2 ms·
Though I understand the idea, I'm not too familiar with how A/B tests are performed in practice. I would've assumed you'd need a lot of data to get statisticall
by bostonpete 15y ago
Though I understand the idea, I'm not too familiar with how A/B tests are performed in practice. I would've assumed you'd need a lot of data to get statistically significant results. Is the volume of data that you need to achieve that statistical significance well-understood and do you actually have the traffic to collect that amount of data? (I guess I imagined that it would require huge amounts of data.)
- matt1 15y agoHey Pete. The duration of the A/B test depends on several factors. I recommend checking out this calculator on Visual Website Optimizer to get a feel for how many you need: http://visualwebsiteoptimizer.com/ab-split-test-duration/ http://visualwebsiteoptimizer.com/ab-split-test-duration/