This. Companies still happily beat that dead horse and preach the beatings as the way to do things, simply because all their valuations are tied to the belief t

This. Companies still happily beat that dead horse and preach the beatings as the way to do things, simply because all their valuations are tied to the belief that Big Data is Big Money. For them, admitting it's not the case and "Google/Meta/... knows more about you than you do" is a myth/meme is committing suicide.