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// To sell your competitor's name is wholly uncompetitive I don’t know where this came from. If I am googling Cancun it’s the perfect time to show me an ad for
by xyzelement 3y ago
// To sell your competitor's name is wholly uncompetitive
I don’t know where this came from. If I am googling Cancun it’s the perfect time to show me an ad for less famous destination I never heard of but might end up going to.
If I had somehow never heard of Toyota, telling me it exists when I am looking up Honda is perfect.
I get that there are plenty of times where this is annoying but there are also plenty of times where this unlocks awareness that helps a consumer.
- jfoster 3y agoIt depends on how it's done, doesn't it? If it's presented as a relevant result, it doesn't seem so good. If it's presented as "you might also be interested in" then it seems better.
- RhodesianHunter 3y agoWhat bothers me is when I Google "Pepsi" and item #1 is a Pepsi ad, item #2 is Pepsi's website. It's obvious what I wanted, neither I nor Pepsi are happy about that ad being there...
- easton 3y agoFreakonomics had a episode one time about this very thing (and some other stuff in online advertising), using eBay as a case study. They were buying ads on the term "eBay". Presumably Pepsi is doing the same thing.
- echelon 3y agoSearch became the only way to access platforms and sales channels. Google is the gatekeeper of search. (Just as an app store is the gatekeeper of software on a mobile platform.) Google gets to tax every inquiry into your product, even those with direct sales intent. If you put people on a bell curve distribution, some non-negligible percentage will always click on the first link. Google taxes all of this.