Marketing in 2023 is truly hilarious. I can't decide whether it's better to get ahead of the news media by announcing your own failure, or to just be as good a

Marketing in 2023 is truly hilarious. I can't decide whether it's better to get ahead of the news media by announcing your own failure, or to just be as good as you can be to the employees that you have to let go, and not write blog post about it. I know it's the current trend to make a big fuss with a tweet and everything about how much we're going to miss you and all. Somehow I don't think it's really helpful for the newly unemployed. If someone can offer some insight on why we're paying somebody to spend a week thinking about what to call the layoffs ("headcount reduction" lmao), and not continue to pay the actual contributing members of a software team, and especially what the angle is in writing a blog like this instead of quietly taking care of your people, I'm all ears. Is it marketing trying to justify their continued existence? Are we helping the people we're letting go by announcing the flood of (probably experienced) talent into the marketplace? I'm only disparaging this practice a little bit. I genuinely am curious about what the psychologists and market analysts have found about how this is beneficial to the company.