I agree. Other commenters take issue with c), that the majority are consumers. If the art we consume is to be excellent, it will be _rare_. Not just from the s

I agree. Other commenters take issue with c), that the majority are consumers. If the art we consume is to be excellent, it will be _rare_. Not just from the supply and demand curve, but with the internet's ease of distribution comes a global "bazaar" of artistic creations that pushes up the threshold of excellence. Artists then face an essentially limitless supply of "good enough" competitors, even though only a small percentage of internet users are actually content producers. (The rest of us, in my opinion, are those "consumers.") Advertising works when scarcity does not - Advertising can be shown for all the mediocre works that aren't going to make much money any other way. For the truly great stuff (AAA Games, Hit music, Movies, and so on) the price of admission will generate a lot of revenue. But for the mediocre stuff, the business model has to adjust. Personally, I think the real challenge lies in the "below mediocre" art. The market mostly ignores things like flash games, small bands, fanfiction, etc. To me there's a missed opportunity to cultivate the "startup artists" as a sort of Y Combinator.