I never thought that I would be hit by launch fear. Over the past couple of years, I have conceived and finished a number of reasonably big projects - www.gambo

I never thought that I would be hit by launch fear. Over the past couple of years, I have conceived and finished a number of reasonably big projects - www.gambolio.com, www.musicgames.co, www.casualgirlgamer.com and www.tiki-toki.com - and for each I launched as soon as I thought the software/site was polished enough. I had no hesitation or doubt. But for some reason, with my latest project - www.peopleplotr.com - I just can't seem to launch it. It is not that I am constantly tinkering with it. I haven't touched it since it was completed a couple of months back. It's ready to be launched at a moment's notice. I even posted about it on Hacker news to get pre-launch feedback. But, for reasons I am not 100% sure of, I just can't conjure up the energy to write a few press releases and send them out to some blogs and publications. I am not sure exactly why this is. Am I fearful of it being a failure or am I fearful of all the work I'll have to do when users start giving feedback. Perhaps it is not so much launch fear as launch fatigue.