The issue with both companies is that they just don't have the production capacity to produce at the scale they'd need to. Additionally, what little they do pro

The issue with both companies is that they just don't have the production capacity to produce at the scale they'd need to. Additionally, what little they do produce has cost challenges. Ford is a bit further ahead than Toyota of course and they are ramping up production volumes now. Particularly the mustang and f150 are very successful for them. But most of what they sell is still ice vehicles and it will be quite a few years before they are going to be able to change that. Toyota is a basket case at this point. Basically a no show in the market; by their own choosing. It's going to take them many years to fix that. They are betting heavily on the market for hybrids not collapsing in the mean time. And that might very well turn out to be a risky bet. There's a reason mr. Toyoda was sent into early retirement a few months ago: their shareholders are starting to get a bit anxious. Hybrids were their past strategy. They'll be milking them for as long as they can get away with but judging from their recent announcements, they no longer believe that to be good enough. They are talking up their battery capabilities a lot lately and they have announced a few EVs to be launched in the next few years. Of course there is still the minor issue of having to build the factories and supply lines to build those.