If Microsoft isn’t wanting to increase their monetization of me after I bought their software why are they 1) inserting ads across all aspects of their OS and p

If Microsoft isn’t wanting to increase their monetization of me after I bought their software why are they 1) inserting ads across all aspects of their OS and products, 2) switching to a subscription based model when one time purchase models were how they became one of the biggest companies in history? And how is any of this stupid? It makes them more money. Short term? Apple has existed as an alternative since the beginning of Windows 1.0 and has a tiny fraction of the market but a much higher monetization rate. After 40 years and dozens of competitors they still are on top despite hundreds of examples of alleged stupid anti-user behavior. Windows 12 requiring a subscription is only stupid if making money is stupid.