In our case the job ad says: "Stand out from the crowd and help us get to know you better by including a cover letter. Share your tech interests, explain what d

In our case the job ad says: "Stand out from the crowd and help us get to know you better by including a cover letter. Share your tech interests, explain what drew you to our company, or tell us about any relevant experiences. We're keen to see signs that you've chosen us thoughtfully." So we aren't looking for a love letter, ideally it'll at least demonstrate that you've read our job listing. Because at this point I'm pretty sure that 90%+ of the applications we are getting haven't even looked at the job ad, they are just spamming their resume to everything.