You know, I don't think they can anymore. The web is not what itwas, so they can't just "revert." They need talent, execution, ideas. IDK if websearch still ha

You know, I don't think they can anymore. The web is not what itwas, so they can't just "revert." They need talent, execution, ideas. IDK if websearch still has that at google. A possibility of big(ish) ideas about how websearch should be. Innovators' Dilemma, and just general difficulty of changing core things that don't change often. Google are optimizers. Local plateaus are hard to beat.