I think its literally a meme. Executives at different companies do communicate with each other, and recieve a similar "news feed." And in that pseudo social gr

I think its literally a meme. Executives at different companies do communicate with each other, and recieve a similar "news feed." And in that pseudo social group, bringing workers back in became a popular self perpetuating topic. Its a thing others are doing, so they should do it too. There are many other factors, but it has to be more than practicality and ego when Meta and Zoom are bringing employees in. Peer pressure is a great way to make smart humans do irrational things.