Personally I use ad blockers not because I demand free content without ads, but because on the vast majority of the internet, paying for ad-free content isn't r

Personally I use ad blockers not because I demand free content without ads, but because on the vast majority of the internet, paying for ad-free content isn't really a practical option, and the ads are over-the-top obnoxious: they massively slow down page load time, terribly interfere with the reading experience, spy and chase me around trying to sell me the things that I literally just bought, and are often laden with malware trying their best to break into my computer. I never minded simple banner ads, and I'd be happy to pay $20/mo to have all ads on the sites I'm browsing voluntarily go away; that includes on Facebook. So yes, for some of us at least, it really was about ads.