I do mute, yes, and have considered a script that would recognize and mute automatically, but my abilities are not that good. When an ad plays I hit the mute bu

I do mute, yes, and have considered a script that would recognize and mute automatically, but my abilities are not that good. When an ad plays I hit the mute button on my keyboard and engage with something else until the ad has stopped. This puts a question in my mind: Do we subconsciously remember ads that we ignore more than the ones we pay attention to?