That shift (pc to smartphone) represents a lot more "who and how many" users than how they use it. As late as late 2000, web was still pretty exclusive club. I

That shift (pc to smartphone) represents a lot more "who and how many" users than how they use it. As late as late 2000, web was still pretty exclusive club. I went to college mid-2000s. Even among students, it was a geeky minority that really "consumed" internet massively. If the web was real life, we'd have recognised this very easily.