Mustafa got it wrong. "Click bait" is not the problem. A click bait is an article on the form "Famous celeb did this outrageous thing" where both the celebs nam

Mustafa got it wrong. "Click bait" is not the problem. A click bait is an article on the form "Famous celeb did this outrageous thing" where both the celebs name and the thing is not in the title. The point is to make the reader open the article to see what celeb did what and get more ad views. Most readers wont read the article anyway, so it is just enshitification of the user interface. I believe ads in them self are the root problem. It sets up the incentives wrong, where the product being sold are the readers, not the article.