Honestly, I wouldn't mind paying for Premium if it didn't cost as much as it does. I wish they'd rolled out the Premium Lite plan worldwide, but they just axed

Honestly, I wouldn't mind paying for Premium if it didn't cost as much as it does. I wish they'd rolled out the Premium Lite plan worldwide, but they just axed it instead, so it seems that it won't be coming back anytime soon. I understand having to pay for ad-free content, but there's absolutely no way I'm costing YouTube CA$13/month. If this was the case, they'd have to serve me hundreds to thousands of ads to come anywhere close to breaking even. The margins on this have got to be extremely lucrative. For that price, Amazon Prime provides their users with overnight delivery, something that's both limited and expensive to do - on top of access to many other services. Netflix and other streaming services fund their production teams to make new content, as well as pay to license third-party content. Meanwhile, YouTube just.. removes ads? I think that they could absolutely get away with a simplified $5/month plan (like what they did with Premium Lite), but instead found that being another one "just another $10 subscription!" company being more profitable.