Cox Automotive (parent of KBB) estimates 35.2 million used [1] and 15.4 million new car sales in the US for 2023 [2]. So, about 30% buy new. [1] https://www.co

Cox Automotive (parent of KBB) estimates 35.2 million used [1] and 15.4 million new car sales in the US for 2023 [2]. So, about 30% buy new. [1] https://www.coxautoinc.com/market-insights/estimated-monthly-used-vehicle-saar-and-volume/ https://www.coxautoinc.com/market-insights/estimated-monthly... [2] https://www.coxautoinc.com/news/cox-automotive-forecast-august-2023-u-s-auto-sales-forecast/ https://www.coxautoinc.com/news/cox-automotive-forecast-augu...