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Unclear communication increases repetition and confusion, which can be creatively interpreted as engagement, increasing ad revenue.
by teddyh 3y ago
Unclear communication increases repetition and confusion, which can be creatively interpreted as engagement, increasing ad revenue.
- funcDropShadow 3y agoIt doesn't increase ad revenue. It increases scores in A/B tests which is believed to predict ad revenue. Should be an entry in "Falsehoods project managers believe about A/B tests".