What I don’t understand is why YouTube is going to these lengths to penalize ad blockers when they still gate Premium behind a bundle with another service nobod

What I don’t understand is why YouTube is going to these lengths to penalize ad blockers when they still gate Premium behind a bundle with another service nobody wants. They even trialed an unbundled Premium in Europe two years ago, but never did anything with it: https://www.theverge.com/2021/8/2/22605455/youtube-premium-lite-pilot-benelux-nordics-experiment-ad-free-subscription https://www.theverge.com/2021/8/2/22605455/youtube-premium-l... One can only conclude that some executive at Google is still dead-set on making YouTube Music happen, and YouTube Premium will continue to suffer as a result.