At my company, I feel the biggest issue is execs don't want to pay more to get good people and don't want to do anything to make it more attractive to work here

At my company, I feel the biggest issue is execs don't want to pay more to get good people and don't want to do anything to make it more attractive to work here. The last person I hired was at the start of this year, and at the time our salary offer was around market average. For this role we (well the execs... I'm pro WFH but not my call) were asking people to be in the office four days a week and work non-standard office hours. Most of the applicants we got were living in cities far away and not willing to relocate - even though the job spec clearly stated this is an in-person role in this city. One person we interviewed seemed like the only thing they were interested in was growing their Twitch subscriber count. Then we interviewed the person we ended up hiring, who I'm sad to say we only hired because they seemed the least bad - and by that point we were desperate for someone, and worried execs may cut our budget. Oh and for anyone wondering, the role in question just needed standard frontend React skills. Nothing special.