I think it served multiple purposes, they didn't raise consumer expectations at the time/ popularize 1 gig fiber service. Around the same time the FTC was cons

I think it served multiple purposes, they didn't raise consumer expectations at the time/ popularize 1 gig fiber service. Around the same time the FTC was considering (and did) raise the speed definition of broadband and they YouTube had a big push to make 1080p streaming smooth and accessible, and they were being held back by a lot of slow last mile ISPs.