3 ms·
I completely disagree. I’m a long-time gaming enthusiast who has followed Activision, Blizzard, and Microsoft Xbox since their beginnings. Microsoft has done a
by sirspacey 3y ago
I completely disagree. I’m a long-time gaming enthusiast who has followed Activision, Blizzard, and Microsoft Xbox since their beginnings.
Microsoft has done a singularly great job valuing the communities around games, often more than the companies they acquired.
Activision in particular was the death of Blizzard. They have a poor reputation which is very well deserved. I consider this acquisition a rescue of IP I’d given up on. I’m looking forward to the next chapter under Microsoft.
For context, it’s important to review Microsoft revenue in gaming (a loss) and how they justify it - they see gaming as a brand play. Unlike most AAA corporations in gaming, protecting the brand of their games and studios is far more important to them.