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My degree is in marketing so I used to offer human versus bot click analysis as a service. The initial sale was very easy but the practice was more like grief c
by hluska 3y ago
My degree is in marketing so I used to offer human versus bot click analysis as a service. The initial sale was very easy but the practice was more like grief counselling than consulting. As a result, my customers weren’t sticky - they were happier before me. And I don’t believe anyone actually changed how they bought ads as a result.
A criticism of social media advertising is that it’s too easy for small business to get stuck thinking that it’s work when in reality it’s just a very boring hobby. Many digital ad campaigns don’t show a return on investment so maybe that criticism applies to digital ads too…
- jon-wood 3y agoI can totally believe your conclusion there. I worked for a digital ad agency back in the 2000s and was repeatedly told not to add conversion tracking before things went out to clients because everyone involved knew the numbers would be utterly damning. Half the time I think the only people who looked at the sites we were building were us, and the client team that was paying for it.
- johnnyanmac 3y ago>A criticism of social media advertising is that it’s too easy for small business to get stuck thinking that it’s work when in reality it’s just a very boring hobby. we have such a divided world these days (the old mom and pop ads on a phone tower in town won't reach the entire country) and traditional ads are and always were untenable for a small business. They turn to digital ads because they are plum out of other ways to reach their audience properly.