Sacrificing customer comfort and customer goodwill is the new forefront of business optimization, and it is reaching levels where every interaction with every c

Sacrificing customer comfort and customer goodwill is the new forefront of business optimization, and it is reaching levels where every interaction with every company always leave a bitter aftertaste for the customer. It all started with the famous tale of the airline that saved millions by giving passengers one less olive each, and it became a race to the bottom with companies continuously trying to find the crappiest experience that customers will still tolerate. The self checkout theft prevention measures are just the latest example, where they purposefully make the machines a bit hostile to everyone, making everyone's experience feel bit worse in order to prevent a percentage of thefts. It burns customer goodwill, but at the end of the day they decided that too much goodwill won't bring profit, so they might as well burn that goodwill to try and extract something from it.