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>“It doesn’t take a rocket scientist to figure out that our sales for the Lightning have tanked,” the union leader wrote in the memo... Very bad news for Ford.
by sam345 3y ago
>“It doesn’t take a rocket scientist to figure out that our sales for the Lightning have tanked,” the union leader wrote in the memo...
Very bad news for Ford. This was their hoped for EV flagship as they attempt to transition. Struggling even with the huge subsidies, favorable PR, and price reductions
- KingLancelot 3y ago[dead]
- toomuchtodo 3y agoFord isn’t going to be able to sell EV trucks to a consumer cohort that doesn’t want them. That’s why the Cybertruck is so exciting. Tesla went after a persona that wasn’t served, one that also tilts younger. Most people buy a pickup to social signal, not for actual truck use. So Ford’s loss here may be Tesla’s gain, won’t know until that model is shipping at commercial volumes. Very similar to how Harley Davidson tried to sell an EV bike (Livewire) to their existing customer base that is getting older and dying out, and had to spin it out as its own brand instead. Automotive purchases are highly emotional, so if you want to move the metal, you have to sell according to the emotions your buyers have. https://www.thedrive.com/news/26907/you-dont-need-a-full-size-pickup-truck-you-need-a-cowboy-costume https://www.thedrive.com/news/26907/you-dont-need-a-full-siz... https://www.cnbc.com/2022/09/27/harley-davidson-spins-off-livewire-in-1point8-billion-spac-merger.html https://www.cnbc.com/2022/09/27/harley-davidson-spins-off-li...